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Sharon Guy MORTGAGE & PROTECTION ADVISER
DIRECTOR
With a 30 year career in the Financial Services, Steve’s industry knowledge and experience is extensive. However, having witnessed a lot of changes over the years his belief in what makes a good mortgage brokerage has never changed.
“Understand your client’s individual circumstances to provide the most comprehensive advice and keep them informed every step of the way.”
Steve opened asset plus+ in 2006 and built a team of specialist advisers and customer focused administrators to ensure our clients come back time and again for all their financial needs. When not working Steve enjoys spending time with his family, holidays and outdoor sports.
Expertise
Steve is the Equity Release expert for asset plus+. Having gained an ERC1 qualification and becoming a member of the Equity Release Council. The need for this market has grown considerably over recent years but it is imperative to have quality advice before embarking on this area.
As well as the day to day running of the business, Steve is an active member of BNI Ascot Group to help support small local businesses.
Equity Release
Commercial & Buy To Let
Residential Mortgages
ASSOCIATE DIRECTOR
As our longest serving member of the asset plus+ team, Paul is also our award winning broker, having won Best Mortgage & Protection Broker over 4 consecutive years!
What’s the secret to his success?
“By not only knowing my customers requirements for a mortgage but understanding their aspirations, it means they trust my advice and come back for all their future financial requirements.”
Outside the office Paul loves to spend time with his daughter as well as play football. He is also rather partial to a nice Gin, given the chance!
Expertise
With over 20 years experience in the Buy to Let and Residential Mortgage Market, Paul’s industry knowledge is exceptional meaning his customers keep coming back.
Paul is well known and highly recommended through local estate agents. This allows him to keep abreast of current markets.
Buy To Let
Residential Mortgages
Commercial
Equity Release Adviser
For over 25 years, Gary has excelled in commercial finance, property consultancy, and development. Now, for the past five years, his expertise has shifted to the specialised field of Equity Release advice.
"Many clients are heading into retirement without adequate pension provisions, yet they own large family homes. With the right advice and a clear explanation of the process for their families, equity release can offer clients the financial freedom to enjoy retirement by releasing tax-free cash to spend as they wish."
Outside of work, Gary enjoys keeping fit at the gym and running, which he says allows him to enjoy quality food and wine, guilt-free!
Expertise
Throughout his career working with business owners, Gary has learned that good financial planning is crucial for retirement, and home equity could be a key component.
Equity Release
Lifetime Mortgages
COMMERCIAL FUNDING MANAGER/ CLIENT ACCOUNT MANAGER
Lewis is a highly client-focused adviser who takes the time to truly understand each individual’s needs, goals, and circumstances before recommending the right solution. With a strong passion for supporting small businesses, he works closely with clients to help them grow, develop, and secure the right financial foundations for long-term success.
Lewis is involved in helping business owners purchase their own premises or source suitable funding to help their business grow.
When businesses need funding, it’s often urgent and requires assessment by a finance company that truly understands their unique needs—whether you run a shop, care home, or hotel. Many businesses assume their bank is the best option for help.
So, what’s the value of choosing Asset Plus for your business?
“Asset Plus provides tailored financial solutions, offering flexibility and speed that traditional banks often cannot match. We take the time to understand your business and its challenges, ensuring you receive the right funding to achieve your goals. With our expertise, we can guide you through a range of options to find the perfect fit for your growth and success.”
While not working, Lewis enjoys keeping fit and watching rugby.
Expertise
Every business has unique commercial funding needs. By working with us, we can help find the right funding solution to drive your growth.
Commercial Loans
Business Owner Finance
MORTGAGE & PROTECTION ADVISER
Sharon proves very popular with our clients at Asset Plus with a reputation for going the extra mile to help.
She is very popular with our first time buyers as she is patient and takes time to explain the process and what will be required to get the keys to a new home.
Sharon will work closely with the estate agents and solicitors to keep things progressing...
“Buying your first home takes the expertise of many specialists, from me as the adviser, the solicitor and estate agent for a start. I find making sure they are all working together and in the interst of the purchaser is the key to getting the sale through."
When not busy Sharon's young family keep her very busy but she loves to go travelling with them when she can.
Expertise
With years of experience dealing with the fast paced London market, Sharon brings her extensive knowledge of the residential market, including self-employed and contractor mortgages.
Residential Mortgages
Buy To Let
PROTECTION ADVISOR
Is your name spelt correctly?" Yes, it is! And while his unique name often sparks the first conversation, Leee Anderson's true passion lies in protection advice. Throughout his career, ensuring clients have the right type and amount of cover for their circumstances, and truly understanding its value, is what drives Leee every day.
“During the homebuying process, budgeting for new monthly expenditures is an important part of the process. Equally as important is ensuring your home can be maintained through a life-changing event such as illness, job loss, or the death of a main income provider.“
Away from work, Leee's two girls and partner keep him happily occupied. In his precious free time, he enjoys unwinding with online gaming.
Expertise
Leee's wealth of knowledge extends far beyond just the providers of cover. He deeply understands the various types and depths of cover available, along with crucial underwriting requirements. Unlike simply buying cheap cover from comparison sites, speaking to an expert like Leee ensures our customers gain peace of mind, knowing they have quality cover designed to pay out when it matters most.
Sick Pay
Life Cover
Critical Illness Cover
Business Protection
OPERATIONS MANAGER
Humeirah is a highly skilled customer service professional. With a strong focus on efficiency and attention to detail, she plays a key role in keeping our processes running smoothly from first enquiry through to completion.
Bringing years of experience in property sales and lettings, Humeirah has a deep understanding of the customer journey at every stage. This enables her to anticipate needs, resolve issues proactively, and provide clear, supportive communication throughout. Her commitment to excellence helps create a well-managed, stress-free experience for both clients and colleagues alike.
Expertise
As operations manager, Humeirah ensures that a business runs efficiently by overseeing daily activities, managing resources, leading teams, and improving processes to meet organizational goals.
MORTGAGE & PROTECTION ADVISER
With over 20 years of experience in financial services, Amanda brings a wealth of knowledge across mortgages, protection, and general insurance. She is dedicated to making every step of the process smooth and stress-free.
Whether you’re purchasing your first home, remortgaging, or reviewing your protection arrangements. Amanda takes a clear, supportive approach, ensuring clients feel informed and confident in every decision they make.
“Good mortgage advice doesn’t end with securing your mortgage offer. It’s about making sure you fully understand your borrowing, and that you have the right protection in place—so whatever life brings, you can keep the roof over your head with confidence.“
Expertise
Alfie's expertise is not only around standard cover but in fact his help can be key when it comes to properties that are difficult to insure and specialist cover for your valuables . Properties situated in flood zones, of non-standard construction and even expensive valuables such as jewellery or heirlooms, should be discussed to ensure you have the right cover.
Residential Mortgages
Buy To Let
SALES DIRECTOR
David, our Sales Director, has over 20 years of experience specialising in property sales, bringing a deep understanding of the market and a proven track record of helping clients achieve their goals. His passion lies in supporting people at every stage of their property journey—from purchasing a first home, to renovating and upgrading, through to building successful property portfolios and rental businesses.
David is committed to making Asset Plus the first place clients turn to for trusted advice and ongoing support. With a strong focus on relationships, he takes pride in guiding clients with honesty, insight, and a long-term perspective, ensuring they feel confident in every decision they make.
Expertise
From sales progression through to rental legislation and the principles of Financial Conduct Authority (FCA) Treating Customers Fairly, David brings a well-rounded and in-depth understanding of the entire property journey. His knowledge spans both the practical and regulatory aspects of the industry, ensuring every client receives clear guidance and a compliant, well-managed service.
Driven by a genuine passion for delivering the best outcomes, David combines experience with a customer-first approach—helping to navigate complexities, minimise delays, and ultimately achieve a smooth, successful experience that leads to consistently high customer satisfaction.
DIRECTOR
Jennifer is tasked with improving the company’s media presence and customer communications, while keeping a close eye on the finance and spending.
“A question I am often asked is, if being married to the boss has it’s challenges, but as our children will quickly tell you “Dad’s only the boss at work and mum’s definitely the boss at home!”
Out of the office Jennifer enjoys travelling and holidays as well as cooking and hosting parties
Expertise
Jennifer started her a career as a mortgage broker in Scotland over 20 years ago and after adding a post graduate diploma in Marketing, focused on helping asset plus+ improve its customer communications and online presence.
CLIENT ACCOUNT MANAGER
Anu, brings over 25 years of experience within the banking industry, offering a depth of knowledge that is invaluable to both clients and the wider team. She specialises in managing mortgage cases from start to finish, ensuring every stage is handled with precision, care, and efficiency.
Anu takes pride in supporting customers, ensuring they are treated fairly, particularly those in vulnerable circumstances.
Fluent in English, Tamil, and Sinhala, with working knowledge of Malayalam and Telugu, I bring strong communication skills and cultural awareness to customer and stakeholder interactions.
Expertise
Anu is CeMap qualified having provided mortgage advice through Lloyds banking group.
As Independent Mortgage Brokers we can access the whole of the market, matching your individual needs with the loans on offer.
