Click on the images below to scroll to the relevant team member.

Desi Ademaj WILL & LPA's SPECIALIST

Bilal Hussain CLIENT ACCOUNT MANAGER
DIRECTOR
With a 30 year career in the Financial Services, Steve’s industry knowledge and experience is extensive. However, having witnessed a lot of changes over the years his belief in what makes a good mortgage brokerage has never changed.
“Understand your client’s individual circumstances to provide the most comprehensive advice and keep them informed every step of the way.”
Steve opened asset plus+ in 2007 and built a team of specialist advisers and customer focused administrators to ensure our clients come back time and again for all their financial needs. When not working Steve enjoys spending time with his family, holidays and outdoor sports.
Expertise
Steve is the Equity Release expert for asset plus+. Having gained an ERC1 qualification and becoming a member of the Equity Release Council. The need for this market has grown considerably over recent years but it is imperative to have quality advice before embarking on this area.
As well as the day to day running of the business, Steve is an active member of BNI Ascot Group to help support small local businesses.

Equity Release

Commercial & Buy To Let

Residential Mortgages
ASSOCIATE DIRECTOR
As our longest serving member of the asset plus+ team, Paul is also our award winning broker, having won Best Mortgage & Protection Broker over 4 consecutive years!
What’s the secret to his success?
“By not only knowing my customers requirements for a mortgage but understanding their aspirations, it means they trust my advice and come back for all their future financial requirements.”
Outside the office Paul loves to spend time with his daughter as well as play football. He is also rather partial to a nice Gin, given the chance!
Expertise
With over 20 years experience in the Buy to Let and Residential Mortgage Market, Paul’s industry knowledge is exceptional meaning his customers keep coming back.
Paul is well known and highly recommended through local estate agents. This allows him to keep abreast of current markets.

Buy To Let

Residential Mortgages

Commercial
WILLS & ESTATE PLANNING SPECIALIST
Having recently completed his masters in Law, Desi found a particular interest in property law which led him to Asset Plus.
Desi's expertise is invaluable to liasing with the conveyancing solicitors to get the mortgage process through to completion. In addition by providing Wills and Estate Planning to our customers, Desi provides an all round service to our customers
Why should clients make this part of their homebuying process?
“With the value of current properties, the purchase of a new house could take you over the inheritance tax threshold meaning your loved ones could have a tax bill to pay to inherit your property. Good back up planning, including Estate Planning, gives you peace of mind to enjoy your new home knowing you have everything in place.”
While not working, Desi unwinds playing football with a team of friends and enjoys video games when at home.
Expertise
Desi will talk to you about making Lasting Power of Attorneys to protect your yourself and your family whilst you’re alive and making your Will today to protect your family once you’ve gone .

Wills & Estate Planning
HEAD OF COMMERICAL & INVESTMENTS
With a long-standing career in investment banking, Fahad helps transform clients property and business acquisitions into thriving and profitable assets.
After obtaining a masters degree in Economics from Cardiff University, Fahad has moved around and even had a stay in the United States where he obtained his Realtor Licence.
With extensive expertise in investment pathways for land and property, combined with his experience in business assets, Fahad serves as a pivotal strategist for commercial investments.
What makes clients refer him time and again?
“Many clients come to me for help with their business but by doing a full review of their personal circumstances as well as the business, often the solutions can be found using a combination of both.”
Fahad is slightly outnumbered by the ladies in his life, with his wife and 2 daughters at home and enjoys nothing better than some time on his own watching old movies. If time permits, he will squeeze in a game of snooker or golf too.
Expertise
Drawing on years of experience in commercial and investment banking, Fahad is dedicated to helping business owners maximise their assets and providing affordable pathways to market for aspiring property investors.

Commercial Mortgages & Loans

Buy To Let

Residential Mortgages
COMMERCIAL FUNDING MANAGER
Hayyan joined us with a wealth of experience in the commerical lending and property investment markets. His passion for helping small companies grow as well as helping property investors take the first steps to get on the property market.
Hayyan's particularly involved in helping business owners purchase their own premises or source suitable funding to help their business grow.
When businesses need funding, it’s often urgent and requires assessment by a finance company that truly understands their unique needs—whether you run a shop, care home, or hotel. Many businesses assume their bank is the best option for help.
So, what’s the value of choosing Asset Plus for your business?
“Asset Plus provides tailored financial solutions, offering flexibility and speed that traditional banks often cannot match. We take the time to understand your business and its challenges, ensuring you receive the right funding to achieve your goals. With our expertise, we can guide you through a range of options to find the perfect fit for your growth and success.”
While not working, Hayyan's young family keep him very busy.
Expertise
Every business has unique commercial funding needs. By working with us, we can help find the right funding solution to drive your growth.

Commercial Loans

Business Owner Finance
MORTGAGE & PROTECTION ADVISER
Sharon proves very popular with our clients at Asset Plus with a reputation for going the extra mile to help.
She is very popular with our first time buyers as she is patient and takes time to explain the process and what will be required to get the keys to a new home.
Sharon will work closely with the estate agents and solicitors to keep things progressing...
“Buying your first home takes the expertise of many specialists, from me as the adviser, the solicitor and estate agent for a start. I find making sure they are all working together and in the interst of the purchaser is the key to getting the sale through."
When not busy Sharon's young family keep her very busy but she loves to go travelling with them when she can.
Expertise
With years of experience dealing with the fast paced London market, Sharon brings her extensive knowledge of the residential market, including self-employed and contractor mortgages.

Residential Mortgages

Buy To Let
SENIOR PROTECTION EXECUTIVE
Avani joined Asset Plus straight from college and took to the busy dealings of the office from the off. Having found her passion helping Bev on the protection side, Avani now heads up the protection administration with invaluable knowledge of insurance company processes and procedures.
Out of the office, the training doesn’t stop there, with her also learning to drive! Any spare time she may have after that may involve a little retail therapy.
Expertise
Avani currently specialises in the insurance administration ensuring all procedures are followed within the correct timescales.
LIFESTYLE PROTECTION ADVISOR
Bev is known in the office for her attention to detail and outside for being the life and soul of a night out! Having started asset plus+ as a member of the mortgage administration team, Bev's passion for ensuring clients have suitable protection cover has seen her become a protection specialist.
“When buying a new home budgeting for the new monthly expenditures you will incur is an important part of the process. Equally as important is ensuring it can be maintained through a life changing event such as illness, job loss and the death of a main income provider. “
Outside of work Bev ‘s 2 children, husband, dog and cat keep her extremely busy! However with more time she would like to play more netball, run more and go on more holidays.
Expertise
Bev’s wealth of knowledge extends not just to the providers of cover but types and depths of cover provided and underwriting requirements. With the quality of cover decided by the number of claims paid, speaking to an expert like Bev as opposed to buying cheap cover from comparison sites gives our customers the peace of mind.

Sick Pay

Life Cover

Critical Illness Cover

Building & Contents Cover
CLIENT ACCOUNT MANAGER
As a client account manager, Billy ensures every customers mortgage moves through from application to completion as seamlessly as possible.
As Billy is also very tech competant, he is a great help within the team with any issues as well as creating new and innovative processes.
Out of the office, Billy enjoys spending time with his family and trying out the occasional escape room.
Expertise
Billy currently specialises in getting all mortgage applications to offer, liaising with clients and lenders to ensure all the correct information is provided in a timely manner.
PROERTY INSURANCE SPECIALIST
Alfie has a real passion for ensuring your property is covered with the correct insurance, the right amount of cover and with a quality insurer that will pay out should you need to claim.
Property Insurance is often thought about at the last minute with a quick internet search and the cheapest premium opted for, and no further though is given until a claim arises and you find you are not covered and your insurer will not pay your claim.
Using DEFAQTO 5 star providers and taloring the insurence to your specific needs and annually reviewing your cover, Alfie gives you peace of mind you have the right cover for the right price.
Out of the office, Alfie has a real passion for history and regularly takes part in World War II re-enactments and he even owns a military vehicle! Thankfully he walks to work though.
Expertise
Alfie's expertise is not only around standard cover but in fact his help can be key when it comes to properties that are difficult to insure and specialist cover for your valuables . Properties situated in flood zones, of non-standard construction and even expensive valuables such as jewellery or heirlooms, should be discussed to ensure you have the right cover.

Buildings & Content Insurance

Landlord Insurance
CLIENT ACCOUNT MANAGER / FINANCE ASSISTANT
While Nikki is busy studying for an apprenticeship in Bookkeeping, she combines her talents as a client liaison office as well as being an integral part of the finance team.
Nikki works with Steve to oversee our equity release customers, helping with oustanding enquiries and liasing with solicitors and lenders to get the application processed.
Out of the office Nikki keeps busy with her continued studies and spending time with her family.
Expertise
As well as being the first point of contact when phoning into Asset Plus, Nikki can help updates on the progress of cases as well as invoice payments & queries
SENIOR CLIENT ACCOUNT MANAGER
As office manager Ashleigh is a key member of the Client Account Managers, she is hugely popular with customers and the team as a whole and is known for getting the job done.
Ashleigh and her team pick up the reigns after the application is submitted to the lender and ensure the process remains on track all the way to completion.
Out of the office, Ashleigh enjoys visiting her family in Devon when she can or travelling round to explore other parts of the UK.
Expertise
Ashleigh works closely with clients, lenders and solicitors to ensure all the correct information is provided to get the mortgage offer issued and the mortgage completed.
FINANCE & MARKETING MANAGER
Jennifer is tasked with improving the company’s media presence and customer communications, while keeping a close eye on the finance and spending.
“A question I am often asked is, if being married to the boss has it’s challenges, but as our children will quickly tell you “Dad’s only the boss at work and mum’s definitely the boss at home!”
Out of the office Jennifer enjoys travelling and holidays as well as cooking and hosting parties
Expertise
Jennifer started her a career as a mortgage broker in Scotland over 20 years ago and after adding a post graduate diploma in Marketing, focused on helping asset plus+ improve its customer communications and online presence.
As Independent Mortgage Brokers we can access the whole of the market, matching your individual needs with the loans on offer.